The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the

Question

Quizplus · Accepted Answer

The account executive is responsible for managing the relationship between the agency and the client, and understanding the cultural and consumer values of the client's target audience is a critical aspect of this role. The account executive will work closely with the client to ensure that the advertising messages align with the client's values and goals. The director of production is responsible for overseeing the production process, while the media services director manages the media planning and buying process. Both of these roles are important, but they are not directly involved in translating cultural and consumer values into advertising messages. The administrative executive is responsible for supporting the day-to-day operations of the agency and is not directly involved in the creative or strategic aspects of advertising.

The Person in an Advertising Agency Who Will Work with the Client