A regional fast food chain, Chopsticks, features rice bowls as a mainline product and is interested in expanding into a new market. What type of firm might conduct the research needed to expand into the new market?

Question

Quizplus · Accepted Answer

An external facilitator like a marketing or advertising research firm would be best suited for conducting the research needed to expand into a new market. This firm would have the expertise and resources to conduct market research, collect data, and analyze the results to help Chopsticks make informed decisions about entering a new market. The other options listed (the advertiser, advertising agency, and media organizations) do not have the same level of specialized knowledge or resources.

A Regional Fast Food Chain, Chopsticks, Features Rice Bowls as a Mainline