____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.

Question

Quizplus · Accepted Answer

Creative and production services are responsible for developing the creative concepts that communicate the benefits of a brand to a target audience. This includes developing advertising campaigns, designing marketing materials, and creating content for digital channels. The research department may provide insights into the target audience, but it is up to the creative team to come up with compelling concepts that resonate with consumers. Account services work closely with the client to ensure their needs are met, and the direct-marketing department focuses on the execution and delivery of marketing materials.

____ Is Responsible for Coming Up with the Concepts That