Scenario 2-4
Advertising is a $300-billion-per-year business in the United States. Understandably, competition for clients is fierce among advertising agencies. There are many different reasons why a client may choose to move its business to a new agency, but there is one constant. The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) During a new business presentation, an agency says that one reason it should get the business is that all of its different department teams are so well coordinated. The department that brings all the different efforts together on a day-to-day basis is

Question

Quizplus · Accepted Answer

Account services is the department responsible for managing the agency's relationship with the client and coordinating all the different teams within the agency to ensure that the client's needs are being met. They are the ones who bring together the creative, marketing, and administrative teams to work towards a common goal. Therefore, it is most likely that the department mentioned in the presentation is account services.

Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States. Understandably