Scenario 2-2
Brush Strokes is an art supply store located in a town with a population of about 100,000 people. The town is also home to a major state university. Brush Strokes gets a majority of its business from the student population. It has used the services of a local full-service advertising agency in the past. A great majority of its marketing budget has gone toward running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that Brush Strokes devote a majority of its budget to running television spots during broadcasts of the university's football and basketball games. While the owners of Brush Strokes agree that they could be doing a better job of reaching the student population, they have not come to any conclusions about the best way to accomplish this.
-(Scenario 2-2) The agency has informed Brush Strokes that if Brush Strokes agrees to its recommendation, the agency will have to rely heavily on outside sources. In all likelihood, the area the agency will seek the most help in will be

Question

Quizplus · Accepted Answer

The agency is likely going to seek outside sources to help produce the television spots. Therefore, creating the ideas and developing the strategy behind the spots will likely still fall under the agency's responsibility, as well as assessing the effectiveness of the spots after they air.

Scenario 2-2 Brush Strokes Is an Art Supply Store Located in a in a Town