Scenario 2-2
Brush Strokes is an art supply store located in a town with a population of about 100,000 people. The town is also home to a major state university. Brush Strokes gets a majority of its business from the student population. It has used the services of a local full-service advertising agency in the past. A great majority of its marketing budget has gone toward running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that Brush Strokes devote a majority of its budget to running television spots during broadcasts of the university's football and basketball games. While the owners of Brush Strokes agree that they could be doing a better job of reaching the student population, they have not come to any conclusions about the best way to accomplish this.
-(Scenario 2-2) The owners of Brush Strokes have called a meeting with their agency to determine how Brush Strokes can benefit best from its advertising. The one agency department that must be represented at this meeting is

Question

Quizplus · Accepted Answer

Account services act as a liaison between the client (Brush Strokes) and the rest of the advertising agency, ensuring that the client's needs and goals are communicated effectively to the creative, media, and other departments within the agency. This department is crucial for understanding and planning the best advertising strategy for Brush Strokes.

Scenario 2-2 Brush Strokes Is an Art Supply Store Located in a in a Town