Scenario 2-4
Advertising is a $300-billion-per-year business in the United States. Understandably, competition for clients is fierce among advertising agencies. There are many different reasons why a client may choose to move its business to a new agency, but there is one constant. The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) What type of agency might Subway select to promote its new line of sandwiches and bread to a national television audience?

Question

Quizplus · Accepted Answer

Subway would likely want to work with a full-service advertising agency that has experience creating national television campaigns. Full-service agencies can handle all aspects of the advertising process, from strategy to execution, and often have media buying capabilities to help place the ads on TV. In-house advertising agencies and creative boutiques may not have the same level of resources or experience in creating large-scale TV campaigns, and internet publishers might not be the best fit for reaching Subway's target audience.

Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States. Understandably