Scenario 2-6
SC Johnson & Son produces a wide variety of very popular consumer products such as Shout , Windex , Mr. Muscle , Ziploc , Edge , Glade , Vanish , Raid , OFF! , Pledge , Scrubbing Bubbles Bathroom Cleaner. These products are in highly competitive markets and require substantial investments in consumer promotion to maintain market share.
-(Scenario 2-6) SC Johnson managers have agreed that their advertising agency will be compensated based on measures of audience awareness of their consumer products. This indicates that they have chosen a ____ compensation program for their agency.

Question

Quizplus · Accepted Answer

The scenario mentions that SC Johnson managers have agreed to compensate their advertising agency based on audience awareness of their consumer products, indicating that they have chosen a pay-for-results compensation program. This means that the agency will only be paid if they achieve the desired results, incentivizing them to work towards increasing audience awareness and ultimately boosting sales for SC Johnson's products. Commission, fee, and markup compensation programs are not mentioned in the scenario and are therefore less applicable.

Scenario 2-6 SC Johnson & Son Produces a Wide Variety of Very