Scenario 2-4
Advertising is a $300-billion-per-year business in the United States. Understandably, competition for clients is fierce among advertising agencies. There are many different reasons why a client may choose to move its business to a new agency, but there is one constant. The agency that wins the business is celebrated by the press; the agency that loses the business, however, is typically forgotten fairly soon.
-(Scenario 2-4) A client is unhappy because the work that its agency is turning out is constantly behind schedule and over budget. This client is likely to look for a new agency with

Question

Quizplus · Accepted Answer

The client is specifically unhappy about the work being behind schedule and over budget, indicating a problem with project management and account management. Therefore, the client is likely to look for a new agency with a stronger account management function in order to avoid these issues in the future. A stronger creative department or marketing services department would not necessarily address the client's concerns about timeliness and cost, and a stronger billing department may not have a direct impact on these issues either.

Scenario 2-4 Advertising Is a $300-Billion-Per-Year Business in the United States. Understandably