Recognizing where a firm's weaknesses lie as part of its public relations audit is termed

Question

Quizplus · Accepted Answer

The term used to describe recognizing a firm's weaknesses in a public relations audit is "identifying vulnerabilities." Option A is the closest match. Option B, damage control, refers to the actions taken to minimize or repair damage after a crisis or negative event has occurred, while options C and D have negative connotations and do not accurately describe the process of identifying weaknesses in a PR audit.

Recognizing Where a Firm's Weaknesses Lie as Part of Its