A Leading Sporting Goods Company Calls a Press Conference to Announce

A leading sporting goods company calls a press conference to announce that the winner of the National Football League's Most Valuable Player Award has signed a contract to endorse the company's products. The advantage of using a press conference, as opposed to other public relations tools, is that a press conference

A) virtually forces the national media to cover the story.
B) is easier to integrate into an IMC program.
C) can be perceived only as a proactive tool.
D) has added credibility and an air of importance.