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An Advertisement Paid for by the Mississippi Department of Tourism

Question 40

Multiple Choice

An advertisement paid for by the Mississippi Department of Tourism is placed in Living Blues magazine. It invites blues aficionados to drive Highway 61 through the heart of the Mississippi Delta to discover the feeling of juke joints and cotton fields. This is an example of a public relations effort with the objective of


A) promoting goodwill.
B) promoting a brand or service.
C) lobbying.
D) none of these--it is not a public relations effort, it is advertising.

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