Scenario 13-3 The Lobbying Program Administered by the Wisconsin Ethics Board Is

Scenario 13-3
The lobbying program administered by the Wisconsin Ethics Board is the only program in the country that provides citizens information about the businesses and organizations trying to influence the legislature, what they are lobbying about, and the time and money each is devoting to these matters. Organizations employing lobbyists recently reported to the Ethics Board their lobbying expenditures for 2003.The organization that reported spending the most on lobbying activities during the first year of the 2003-2004 legislative session was Wisconsin Education Association Council who spent $1,083,487, which had been recently criticized in the public press.
("Wisconsin Ethics Boards 2003 Lobbying Report," http://ethics.state.wi.us, 2003-2204)
-(Scenario 13-3) Wisconsin Education Association Council sent the press an expensive, highly attractive eight page package that explained the organizations position on education issues. The disadvantage of this approach, as opposed to offering a media outlet an exclusive feature story, was that

A) the press could have charged advertising rates to run the press release.
B) the press release gave a low degree of control over the final story.
C) a press release is effective only when used as a proactive strategy.
D) a press release takes far more planning than an exclusive interview.