A Local Chapter of the Red Cross Undergoes a Public

A local chapter of the Red Cross undergoes a public relations audit. The result of this audit should

A) assess the degree of positive and negative media coverage the Red Cross received over the past year.
B) prepare the Red Cross for both proactive and reactive strategies.
C) tell the Red Cross whether or not it needs to hire an outside public relations firm.
D) compare the cost of public relations efforts with commensurate advertising efforts.