The actual physical product purchased plus any services such as installation and warranties necessary to use the product and obtain its benefits is called the _____.
A) augmented product
B) secondary product
C) complete product
D) enhanced product
E) value proposition

Question

Quizplus · Accepted Answer

The augmented product refers to the actual physical product purchased along with any additional services or features necessary to use the product and obtain its benefits. This includes things like installation, warranties, and customer support.

The Actual Physical Product Purchased Plus Any Services Such as Installation