The market segment a company will serve with a specific marketing mix is referred to as the _____.
A) target market
B) primary market
C) segmented market
D) selected market
E) potential market

Question

Quizplus · Accepted Answer

The term "target market" specifically refers to the group of consumers that a company has identified as its primary audience for its products or services. This group is selected based on various factors such as demographics, psychographics, and behavior, and the company then tailors its marketing mix (product, price, place, and promotion) to best appeal to this target market. The other choices are not as accurate as "target market" in describing this concept.

The Market Segment a Company Will Serve with a Specific