Vann's is a company that manufactures and markets shoes for serious skateboarders. These consumers are predominantly males, 10-25 years old. This market segment that Vann's serves with a specific marketing mix is called its _____.
A) preferred market
B) optimum market
C) target market
D) selected market
E) segmented market

Question

Quizplus · Accepted Answer

The market segment that Vann's serves with a specific marketing mix is called its target market. This segment consists of serious skateboarders who are predominantly males and between the ages of 10-25. Vann's has likely conducted market research to identify this specific group as their target market and has tailored their marketing mix (product, price, promotion, and place) to meet the needs and wants of this segment.

Vann's Is a Company That Manufactures and Markets Shoes for Serious