Which of the following describes the perceived relationship between attributes of products?
A) branded variants
B) brand equivalency
C) attribute correlation
D) attribute equivalency
E) perceived correlation

Question

Quizplus · Accepted Answer

Attribute correlation refers to the perceived relationship between attributes of products. It involves the association of certain attributes with each other, such as quality and price or durability and design, in the minds of consumers. This helps them to form overall impressions of products and make decisions based on their preferences for specific combinations of attributes.

Which of the Following Describes the Perceived Relationship Between Attributes