All of the following are types of noncompensatory rules EXCEPT _____.
A) lexicographic rule
B) conjoint rule
C) disjunctive rule
D) conjunctive rule
E) elimination-by-aspects rule (EBA)

Question

Quizplus · Accepted Answer

Conjoint rule is not a type of noncompensatory rule. Instead, it is a type of compensatory rule in which consumers evaluate products based on multiple attributes and make trade-offs between them. Lexicographic rule, disjunctive rule, conjunctive rule, and elimination-by-aspects rule are all types of noncompensatory rules, where consumers evaluate products based on specific criteria or eliminate options that do not meet certain criteria.

All of the Following Are Types of Noncompensatory Rules EXCEPT