Consumers make judgments about all of the following EXCEPT _____.
A) feature levels
B) value associated with the benefit
C) product categories
D) presence of features
E) benefits associated with features

Question

Quizplus · Accepted Answer

Consumers do make judgments about product categories as they consider which products fit their needs, but they do not make judgments about product categories themselves. Rather, they make judgments about the products within those categories based on features, benefits, and value. Therefore, the correct answer is C.

Consumers Make Judgments About All of the Following EXCEPT _____