How does the disjunctive rule differ from the conjunctive rule?
A) With the conjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the disjunctive rule, the product that is thought to perform best on any attribute is selected.
B) With the disjunctive rule, the product that is thought to perform best on the most important attribute is selected, but with the conjunctive rule, the product that is thought to perform best on any attribute is selected.
C) The conjunctive rule does not have any cutoff levels specified, but the disjunctive rule does.
D) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually low and the product that meets or exceeds this cutoff on any feature is selected.
E) The consumer sets a minimum mental cutoff in both rules, but with the disjunctive rule, the cutoff point is usually high and the product that meets or exceeds this cutoff on any feature is selected.

Question

Quizplus · Accepted Answer

The disjunctive rule differs from the conjunctive rule in that the cutoff point for the disjunctive rule is usually high, and the product that meets or exceeds this cutoff on any feature is selected. On the other hand, the conjunctive rule selects the product that is thought to perform best on all attributes, which may not be realistic or practical. Therefore, the disjunctive rule allows for more flexibility and focuses on finding a product that meets the consumer's minimum standards on at least one important feature.

How Does the Disjunctive Rule Differ from the Conjunctive Rule