easyJet and Ryanair are examples of which kind of innovation?
A) Repositioning
B) New product line
C) New to world
D) Cost reduction

Question

Quizplus · Accepted Answer

Both easyJet and Ryanair have implemented cost reduction as their primary innovation strategy in the airline industry, such as using secondary airports, no frills services, and charging customers for additional services. Cost reductions, as with the introduction of cheaper flights to Europe by easyJet and Ryanair and SouthWest Airlines in the US

EasyJet and Ryanair Are Examples of Which Kind of Innovation