Kellogg's introduction of a foil wrap for its cereals to improve freshness is an example of _________
A) new product lines.
B) new-to-the-world.
C) reposition.
D) improvements/revisions.

Question

Quizplus · Accepted Answer

Kellogg's introduction of a foil wrap is an improvement/revision to their existing product, as it is aimed at improving freshness of their cereals. It is not a new product line, nor is it a new-to-the-world innovation. Repositioning refers to changing the target audience or perception of a product, which is not the case here.

Kellogg's Introduction of a Foil Wrap for Its Cereals to Improve