As per Rogers (1983), which groups of adopters are risk takers?
A) Late majority
B) Laggards
C) Innovators
D) Early adopters

Question

Quizplus · Accepted Answer

According to Rogers' theory of Diffusion of Innovations, Innovators are the first adopters of a new technology or product. They are willing to take risks and try out new and unproven ideas. They are comfortable with uncertainty and are often financially well-off. The other groups, Early Adopters, Early Majority, Late Majority, and Laggards, are less inclined to take risks and tend to adopt new ideas after they have been proven effective and widely adopted by others. Innovators: risk-taker and willing to try new ideas

As Per Rogers (1983), Which Groups of Adopters Are Risk