For the US market SRI identified eight separate groups for segmentation purposes. Which of the following is not one of them?
A) Actualizers
B) Experiencers
C) Believers
D) Bohemians

Question

Quizplus · Accepted Answer

The eight segments identified by SRI for the US market are Innovators, Thinkers, Achievers, Experiencers, Believers, Strivers, Makers, and Survivors. "Bohemians" is not one of the segments. Bohemians is not a group identified for segmentation by SRI.

For the US Market SRI Identified Eight Separate Groups for Segmentation