Grouping consumers having similar uses for, and responses to particular products or services is called _______ segmentation.
A) intuitive
B) consumer centric
C) behavioural
D) psychographic

Question

Quizplus · Accepted Answer

Behavioural segmentation involves grouping consumers based on their behaviors and usage patterns related to a product or service. This can include factors like loyalty, buying frequency, usage occasion, and benefits sought. Intuitive segmentation and consumer-centric segmentation are not widely recognized methods of segmentation, and psychographic segmentation is based on personality traits and values rather than behaviors.

Grouping Consumers Having Similar Uses For, and Responses to Particular