Which are the five levels of loyalty?
A) Brand desire, brand loyalty, split loyalty, shifting loyalty, no loyalty
B) Brand insistence, brand loyalty, split loyalty, shifting loyalty, no loyalty
C) Brand insistence, brand loyalty, stuck loyalty, shifting loyalty, no loyalty
D) Brand insistence, brand loyalty, split loyalty, shifting loyalty, complete loyalty

Question

Quizplus · Accepted Answer

The five levels of loyalty are brand insistence (loyalty to one brand only), brand loyalty (preference for one brand, but may consider others), split loyalty (equal preference for multiple brands), shifting loyalty (frequent switching of brands) and no loyalty (no preference for any brand). Option B accurately lists all five levels. Brand insistence, brand loyalty, split loyalty, shifting loyalty, no loyalty are five stages of loyalty.

Which Are the Five Levels of Loyalty