Palmer & Miller's (2004) framework used for segmentation can be done based on either____________ or ____________
A) who the buyer is; where the buyer shops.
B) where the buyer shops; what is being bought.
C) where the buyer lives; what is being bought.
D) who the buyer is; what is being bought.

Question

Quizplus · Accepted Answer

Palmer & Miller's (2004) framework uses either who the buyer is or what is being bought as a basis for segmentation. Therefore, the best answer would be D, as it includes both factors. The other options only include one factor as a basis for segmentation.

Palmer & Miller's (2004) Framework Used for Segmentation Can Be