Perceptual position of a brand within the mind of the consumer is called _________
A) segmentation.
B) positioning.
C) targeting.
D) focusing.

Question

Quizplus · Accepted Answer

Perceptual position of a brand within the mind of the consumer refers to its positioning within the marketplace. Positioning is the process of creating an image or impression of a product or brand in the minds of the target market. It involves creating a unique perception of the product or service in the customer’s mind by highlighting its benefits and distinguishing it from competitors.

Perceptual Position of a Brand Within the Mind of the Consumer