When looking at perceptual maps marketers often say that "________ equals ________"
A) perception, reality.
B) action, results.
C) strategy, performance.
D) strategy, reality.

Question

Quizplus · Accepted Answer

The phrase is "perception equals reality." This means that how consumers perceive a product or brand is just as important as the actual features and benefits of the product or brand. Marketers need to understand and address consumer perceptions in order to successfully position their product or brand in the market.

When Looking at Perceptual Maps Marketers Often Say That "________