Consumer franchise has two components; they are
A) behavioural, attitudinal.
B) behavioural, emotional.
C) behavioural, financial.
D) behavioural, cognitive.

Question

Quizplus · Accepted Answer

Consumer franchise has two components: behavioural, which refers to the actions and habits of the consumer, and attitudinal, which refers to their beliefs, opinions, and values towards a product or brand. Option B is incorrect because emotional is not a commonly accepted component of consumer franchise. Option C is not accurate because financial is typically not considered a component of consumer franchise. Option D is incorrect because cognitive is not a component of consumer franchise, but rather a type of consumer decision-making process. Consumer franchise has behavioural and attitudinal components.

Consumer Franchise Has Two Components; They Are