The ability for the firm to keep its product/brand/company name foremost in the mind of the target consumer is called ________
A) positioning.
B) targeting.
C) consumer equity.
D) consumer franchise.
Correct Answer:
Verified
Q22: As per Derek F Abell (1980) the
Q23: When a firm aims a variety of
Q24: As per Kotler (2003) segments must be
A)
Q25: Perceptual position of a brand within the
Q26: Al Reis and Jack Trout said that
Q28: Consumer franchise has two components; they are
A)
Q29: _ represents a map of various offerings
Q30: When looking at perceptual maps marketers often
Q31: _ segmentation involves the creation of in-depth
Q32: The key strategic issue associated with positioning
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents