As per Derek F Abell (1980) the firm faces which of the following choices for targeting?
A) Single segment concentration
B) Selective specialization
C) Product specialization
D) All of the options given are correct.

Question

Quizplus · Accepted Answer

According to Derek F Abell, a firm can choose any of the three targeting choices or a combination of them depending on its strengths and resources. Hence, all of the given options are correct and the firm can choose the one(s) that best suits its strategic goals and capabilities. According to Derek F Abell (1980) the firm faces single segment concentration, selective specialization, market specialization, full market coverage, and product specialization choices for targeting.

As Per Derek F Abell (1980) the Firm Faces Which