Competitive advantage involves

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Competitive advantage involves finding opportunity gaps, which means identifying areas where the competition is not satisfying the needs of a particular consumer segment, and then providing better value than the competition by addressing those needs. This allows a company to differentiate themselves from their competitors and gain a competitive edge in the marketplace. While analyzing and forming consumer segments and positioning a concept are important aspects of marketing, they are not necessarily part of the process of creating a competitive advantage. Defining a competitive position is important, but it is only one component of achieving a competitive advantage. Finding opportunity gaps and providing better value than the competition

Competitive Advantage Involves