What is the primary objective of transaction-focused selling?
A) creating value through repeat business transactions
B) building a relationship with the customer
C) lowering the cost of goods sold to the customer
D) maximizing sales in the short run

Question

Quizplus · Accepted Answer

The primary objective of transaction-focused selling is to maximize sales in the short run. This approach focuses on closing a sale quickly and efficiently without necessarily building long-term relationships with the customer. The goal is to generate revenue through high volumes of transactions rather than repeat business.

What Is the Primary Objective of Transaction-Focused Selling