In the textbook, what term is used to describe the series of conversations between buyers and sellers that take place over time in an attempt to build relationships?
A) the personal selling process
B) sales dialogue
C) need-based questioning techniques
D) marketing communication

Question

Quizplus · Accepted Answer

Sales dialogue refers to the series of conversations between buyers and sellers that occur over time with the goal of building relationships. It emphasizes the ongoing nature of the interaction rather than a one-time transaction.

In the Textbook, What Term Is Used to Describe the Series