Hillary has listened carefully to her customer's objection regarding the value of her service offering. Using the process recommended in the textbook for negotiating buyer resistance, what should she do next?
A) assess the situation
B) acknowledge that she appreciates and understands the concern
C) address the issue directly
D) anticipate how the prospect will react to being proven incorrect

Question

Quizplus · Accepted Answer

Acknowledging the customer's concern shows empathy and understanding, which is a crucial step in addressing buyer resistance effectively.

Hillary Has Listened Carefully to Her Customer's Objection Regarding the Value