Which of the following best summarizes the challenge of using outstanding service quality as a competitive differentiator when attempting to acquire and maintain customer relationships?
A) Service quality matters to customers only when something bad happens to them.
B) All organizations claim to offer outstanding service quality.
C) Outstanding service quality is very difficult to achieve.
D) Most customers today have very low expectations for service quality.

Question

Quizplus · Accepted Answer

In today's marketplace, almost every company claims to offer outstanding service quality. Therefore, relying on service quality alone as a competitive differentiator may not be effective for acquiring and maintaining customer relationships.

Which of the Following Best Summarizes the Challenge of Using