Which company is known for its remarkably successful PR response to negative publicity generated by a tragic event?
A) Facebook
B) BP Oil
C) Tylenol
D) The Red Cross

Question

Quizplus · Accepted Answer

Tylenol's response to the 1982 Chicago Tylenol murders, in which seven people died after taking cyanide-laced Tylenol capsules, is considered one of the most successful crisis management and PR campaigns in corporate history. The company immediately issued a nationwide recall, quickly collaborated with law enforcement, and introduced tamper-resistant packaging, which became the industry standard.

Which Company Is Known for Its Remarkably Successful PR Response