What does ELM stand for?
A) Elocution Length Measurement
B) Elaboration Length Measurement
C) Elocution Likelihood Model
D) Elaboration Likelihood Model

Question

Quizplus · Accepted Answer

ELM stands for Elaboration Likelihood Model. This model is a theory about how people process information and make decisions about attitudes, beliefs, and behaviors. The model suggests that people can process information through either a central or peripheral route, depending on their level of motivation and ability. The central route involves careful consideration and evaluation of arguments, while the peripheral route involves more superficial cues such as the attractiveness of the communicator or the emotional appeal of the message. Understanding the ELM can help communicators tailor their messages to be more effective in persuading their audience.

What Does ELM Stand For