What are the two main routes of persuasion in the ELM called?
A) Central and peripheral
B) Aortic and arterial
C) Primary and tertiary
D) Major and minor

Question

Quizplus · Accepted Answer

The two main routes of persuasion in the ELM are called central and peripheral. The central route involves a deeper processing of the message, where the individual carefully considers and evaluates the arguments presented. The peripheral route involves more superficial processing, where the individual is persuaded by factors such as the speaker's credibility or attractive visuals.

What Are the Two Main Routes of Persuasion in the ELM