Consumers' expectations of product or services prior to experiencing them can be influenced by multiple factors. Provide two examples of such influences.

Question

Quizplus · Accepted Answer

The Answer is Expectations can be influenced by: communications provided by the sport organisation; the place or physical environment; the price attributed to a service; comparisons consumers make to similar or substitutable products; the influences or perceptions of networks of family and friends.

Consumers' Expectations of Product or Services Prior to Experiencing Them