Many forms of sport consumption are complex combinations of benefits with consumers becoming heavily involved in their consumption as a result. Of the following examples, which are the most relevant to involvement?

Question

Quizplus · Accepted Answer

Emotional and identification benefits are most relevant to involvement because they are closely tied to personal experiences, values, and perceptions. These benefits are often linked to a person's sense of self-identity, and therefore lead to increased involvement in the consumption of a particular sport.

Many Forms of Sport Consumption Are Complex Combinations of Benefits