Principles of relationship marketing applied to consumers can assist in driving a range of outcomes for organisations. Which of the following is NOT an outcome of relationship marketing?

Question

Quizplus · Accepted Answer

Relationship marketing aims to increase customer loyalty and understanding, which can lead to improved customer retention and brand reputation. It also fosters the development of customer-centric products based on feedback and insights. However, it does not result in less marketing information being available, as relationship marketing requires ongoing communication and engagement with customers.

Principles of Relationship Marketing Applied to Consumers Can Assist in Driving