Question 1

Sport media consists of tens of thousands of sport media outlets including traditional sport media platforms such as magazines, newspapers, radio, and sports networks (national and regional), but does not include social or electronic media platforms and outlets such as websites, blogs, sport affinity group chat rooms, Facebook, and Twitter.

Accepted Answer

The statement is incorrect as it excludes social and electronic media platforms and outlets which are a part of sport media.

Question 2

The development of ESPN in 1979 signaled the creation of the first national all-sports TV network in America. ESPN continues to be an influential leader in the sport media business. The network's sports news show, "SportsCenter," was the first uniquely positioned daily all-sports news broadcast.

Accepted Answer

This statement is true. ESPN was the first national all-sports TV network in America and "SportsCenter" was the first daily all-sports news program.

Question 3

The proliferation of media platforms by ESPN and the resultant need to develop compelling content for these platforms can be problematic. ESPN's hallmark had always been quality objective sports programming and reporting. Content such as sports quiz shows, made-for-television sports movies, reality shows, sports debate shows, the critically acclaimed "30 for 30" documentary series, and chat shows with ex-jocks and Hollywood celebrities have become part of the ESPN landscape.

Accepted Answer

The passage states that the proliferation of media platforms by ESPN and the resultant need to develop compelling content for these platforms can be problematic and that ESPN has diversified its content to include quiz shows, movies, reality shows, documentary series, and chat shows. This implies that ESPN's content has expanded beyond its hallmark of quality objective sports programming and reporting.

Question 4

One of the most important issues to consider when examining the sport media segment is that as technology advances and new devices and applications come to the market, consumers and organizations are always looking for the next best thing. The technology that is relevant today is likely to last for a very long time.

Accepted Answer

Technology is constantly evolving and what is relevant today may not be relevant in the future. Therefore, consumers and organizations will always be on the lookout for new advancements that can improve their experiences.

Question 5

One of the benefits of social media and traditional internet media like organizational websites is that the individual or the sport organization determines what they want to say and when they want to say it. As a result, this approach may lessen the role of traditional reporters and may be viewed as cutting out the middleman.

Accepted Answer

With social media and organizational websites, the individual or the sport organization has direct control over the information they share, thus potentially reducing the need for traditional reporters to act as intermediaries.

Question 6

For the foreseeable future, sport management professionals will need to continue to cultivate relationships with reporters and other members of the media. There is broad recognition of the role that the media plays in both public relations and marketing functions.

Accepted Answer

Cultivating relationships with reporters and media is an important aspect of public relations and marketing for sport management professionals. Therefore, it is true that they will need to continue doing so in the foreseeable future.

Question 7

Information technology (IT) refers to all of the resources - the processes, practices, and systems - an organization uses to gather, retain, and process the information it uses to pursue its mission.

Accepted Answer

IT encompasses everything from hardware and software to networks and data storage, all of which support an organization's ability to manage and use information effectively.

Question 8

Even the best information, if it is not available at the time when it is needed for decision making or problem solving, is of little use to the manager.

Accepted Answer

This statement is true. Timeliness is a key factor in the usefulness of information for managers. In order to make effective decisions or solve problems, managers need access to relevant information in a timely manner.

Question 9

While technological advancements in sport and sport media have revolutionized the management of sport organizations and greatly enhanced the fan experience, there are some negative consequences of the technology revolution in the sports business. One potentially damaging consequence of available technology in sport is related to online anonymity and chat rooms, comment boxes, blogs, and discussion forums. For this reason, it is necessary for sport organizations and media managers to be cautious and gradual in educating users about acceptable use and then, consequently, monitoring these postings for prohibited remarks or activity.

Accepted Answer

The answer of While technological advancements in sport and sport...

Question 10

Another unintended negative consequence of the growth of online communication and social media is that individuals may post photos or comments without thinking through how their postings will be interpreted by their audience. For example, athletes may take photos of themselves or others and place them on a Facebook page or send them through Twitter. The nature of these photos may cause concern for the sport organization and could possibly do damage to the individual.

Accepted Answer

Online communication and social media have made it easy for individuals to post photos or comments without considering the potential impact on their audience or reputation. Athletes who post inappropriate photos may face consequences and damage to their personal brand and the reputation of their sport organization.

Question 11

As ESPN continues to create its own platforms and to explore emerging technologies the challenge will be for the sport media giant to develop, acquire, and maintain quality delivery and content in an increasingly crowded sport media marketplace. These new and emerging platforms and technologies include each listed below except:

Accepted Answer

The other options (fantasy sports, podcasts, and polling) are all platforms or technologies that ESPN has already explored or is currently utilizing. However, magazines are not a new or emerging technology and ESPN has not shown interest in creating its own magazine platform.

Question 12

One technology that has been the subject of debate among sports fans is the use of wireless audio that allows viewers access to in-game comments by players, coaches, and officials. Personal microphones are used to capture "sounds of the game." Which of the options below does not list one of the criticisms of this technology?

Accepted Answer

Option B is not a criticism but rather a potential positive aspect of the technology, indicating that some fans may enjoy the feature.

Question 13

Sport organization leaders as well as sport personalities are quickly coming to recognize the value of _________________ media communication as a complement to existing ___________________media and standard electronic platforms.

Accepted Answer

The sentence mentions "social media communication" as a complement to "traditional print and broadcast" media and "standard electronic platforms." Choice A includes "ancillary," which means secondary or subordinate, but the sentence does not indicate that social media is subordinate to other forms of media. Choice C includes "complementary," which matches the idea in the sentence that social media is a complement, but does not specify what it is complementing. Choice D is the opposite of what is stated in the sentence, as it lists "traditional print and broadcast" as the primary media and social media as a complement. Therefore, the best choice is B.

Question 14

The broadening of personal access to media platforms has added another layer to what has been the traditionally complex relationship of sport media, athletes, and sport organizations. Traditionally, the media's role in sport includes each of the following roles except:

Accepted Answer

The media is not traditionally subsidized by sport organizations to support their goals and objectives. The media's role is to provide objective reporting, analysis, criticism, and game results and statistics to the public.

Question 15

Which of the following does not outline a difficult challenge faced by the media relations staff in any sport organization?

Accepted Answer

Option C does not outline a difficult challenge faced by the media relations staff. The other options all discuss challenges faced by these staff members.

Question 16

Which of the following outlines the levels and correct order of information systems available to organizations?

Accepted Answer

The correct order of information systems available to organizations is TPS (Transaction Processing System), MIS (Management Information System), and DSS (Decision Support System). TPS is responsible for collecting, storing, and processing transactions and events, while MIS provides aggregated data to support decision-making at the middle-management level. DSS provides advanced analytical tools and models to support decision-making at the strategic level of the organization. Therefore, the correct sequence is TPS, MIS, and then DSS.

Question 17

Which of the following is not one of the important organizational benefits to be reached through IT?

Accepted Answer

Limited customer service is not an important organizational benefit to be reached through IT. In fact, IT can help organizations to improve customer service by providing better access to information and faster responses to customer inquiries. The other options (Enhanced communication, organization-wide feedback on performance, and product and service innovations) are all important benefits that can be achieved through IT.

Question 18

Quality information is:

Accepted Answer

Timeliness, reliability, accuracy, and completeness are all important factors of high-quality information. The other options may also be desirable qualities, but they are not as essential as these four.

Question 19

The demonstrated benefits of recent advances in IT, both in terms of enhanced organizational performance and expanded and improved products and services for customers are impressive. But there are significant challenges that must be met if organizations are to achieve the full dimension of these benefits. Which of the following is not among the most significant of these challenges?

Accepted Answer

Ensuring security of an organization's information systems is a significant challenge that must be met for organizations to achieve the full benefits of advances in IT. The other options (A, B, and D) are also significant challenges that organizations must address to fully realize the benefits of IT. However, the lack of concern about maintaining security is not a challenge that will enable organizations to achieve the full benefits of IT.

Question 20

While the potential for improved performance through IT is significant, even when used appropriately, it is not without risks. An additional area of challenge for professionals is to effectively manage the access to information made possible by IT and required in the workplace. Which of the following lists the questions regarding security and IT?

Accepted Answer

The correct choice is A because it directly addresses the primary concerns related to security and IT: managing costs, ensuring necessary access while guarding against information leaks, and protecting against sabotage.

Quiz 3: Information Technology It Management and the Sport Media Industry