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Sport Organizations Responsibility for Performance
Quiz 1: The Sport Management Challenge and the Branded and Licensed Sport Product Industry
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Question 1
True/False
Under Armour is the fastest-growing sport apparel and footwear brand in the world. The estimated worth of the company is $1 billion, with revenues of $1.4 billion in 2011.
Question 2
True/False
A sport organization is a group of people working together to achieve a common purpose. These organizations exist to produce products or services that can't be produced by a single individual working alone.
Question 3
True/False
In 2011, sporting goods equipment sales rose 2.5 percent, from $2.4 billion in 2010, to $120.9 billion. The largest categories of sporting goods are: fishing ($2.9 billion); golf ($2.5 billion); and tennis ($1.8 billion).
Question 4
True/False
Nike, the leader in footwear and apparel sales, is estimated to be worth $15 billion, while industry runner-up Adidas is valued at $5 billion. In 2011, Nike's apparel sales reached $5.4 billion, with overall sales topping $18 billion ($7.6 billion in North America, $3.8 billion in Western Europe, and $4.8 billion from China and emerging markets.
Question 5
True/False
A trademark is defined under the Federal Trademark Act as "any word, name, symbol, or device or combination thereof adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others."
Question 6
True/False
Licensing is defined as a contractual method of developing and exploiting intellectual property by transferring rights of use to third parties without the transfer of ownership. The "third parties" in this instance are the licensees, the companies that manufacture these products, which hold licenses to manufacture and sell products bearing the logos and marks of professional and amateur sport entities.
Question 7
True/False
Industry giants Adidas, Nike, and Puma have been universally and repeatedly criticized for paying low wages and treating workers poorly. To the question of how to improve performance for these organizations, Robert Owen's answer was to make the workplace a community and treat people well.
Question 8
True/False
Today, successful sport organizations like New Balance know they are open systems. Sport organizations must cultivate a work force capable of doing the work necessary. Each of these environmental factors must be recognized and responded to in managing the organization.
Question 9
True/False
One of the most recent examples of conceptual sport entrepreneurship is Vineyard Vines' partnership with NASCAR's Daytona 500.
Question 10
True/False
Contingency theory states that a single answer exists for how to improve organizational performance. This is why one specific manner of dress is favored by all golfers on the PGA and LPGA circuits.