Since the sports trading card market today is only 30 percent kids, Topps is looking to the use of smartphone technology to continue to connect with more "techcentric" young consumers. This is an example of which of the elements that define the new sport management environment?

Question

Quizplus · Accepted Answer

Topps recognizing the need to use technology and adapt to the changing market shows their focus on innovation in the new sport management environment.

Since the Sports Trading Card Market Today Is Only 30