Cooper Tire and Rubber's use of separate salesforces for Cooper brands, Falls brands, and house brands of tires is an example of
A) market specialization.
B) functional specialization
C) strategic account specialization.
D) geographical specialization.
E) product specialization.

Question

Quizplus · Accepted Answer

Cooper Tire and Rubber's use of separate salesforces for different brands of tires is an example of product specialization. This means that each salesforce focuses exclusively on selling a specific type or brand of product, allowing for a more targeted approach to marketing and sales efforts.

Cooper Tire and Rubber's Use of Separate Salesforces for Cooper