A company has one salesforce selling office equipment and another selling office supplies. They are organized according to geographic area and perform all selling activities to all types of accounts. They are considered to be
A) market specialized.
B) functionally specialized.
C) strategic account specialized.
D) product specialized.
E) geographically specialized.
Correct Answer:
Verified
Q24: When the firm offers a complex range
Q25: When the firm offers a complex range
Q26: The least specialized and most generalized type
Q27: Which type of salesforce specialization does not
Q28: Cooper Tire and Rubber's use of separate
Q30: The basic objective of market specialization is
A)
Q31: An arrangement in which there is geographic
Q32: Using a field salesforce to perform sales-generating
Q33: Which of the following statements regarding strategic
Q34: According to the textbook, a strategic account
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