The most often used measure of opportunity in planning and control units is
A) the number of accounts.
B) the number of sales calls required to cover the accounts.
C) the total number of customers and prospects.
D) market potential.
E) last year's total sales.

Question

Quizplus · Accepted Answer

Market potential is the most often used measure of opportunity in planning and control units because it provides an estimate of the maximum sales possible in a given market, helping businesses to set realistic goals and allocate resources effectively.

The Most Often Used Measure of Opportunity in Planning and Control